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Complex management challenge #5

Writer's picture: CornelissenCornelissen

Updated: Jun 23, 2022


You launched a new product or service into the market with features, of which your sales department & dealers told youwould make sales of it sky-rocket.

However, revenues on that product/service are only mediocre or even low, not weighing up to the development investments made.

How should the product be managed to make it more successful? What features should it really have, and which not?

Who has the skills and time to manage that?



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